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Conscious knitwear. Local wool.

We carefully and slowly create knitwear made 100% of wool responsibly sourced from Romanian farms.

Romania is losing wool from about 75% of farms. 

And we want to fix that by collaborating with local farmers and preserving the traditions of transhumance.


ISAI knitwear is designed with circularity in mind, using a mono-material design approach. This is our contribution to a sustainable fashion industry.

Who is ISAI

ISAI read backwards is the name of our home, Iasi. A place in Eastern Romania where Mother Elena, lifetime passionate of hand knitting, and daughter Alexandra, highly conscious about our connection with nature, wanted to preserve the tradition of knitting to create long-lasting designs from 100% Romanian wool.


Wool is an amazing natural fabric, and it is 100% biodegradable. ISAI yarn is 100% reusable and recyclable.


Although knitting is not a foreign practice nowadays and transhumance is still present in Romanian traditions, due to industrialization and hampered agricultural practices, wool has been no longer a source of income for small-sized farms.


ISAI launched a capsule of sweaters called The Journey Is Inwards, in two color ways. This capsule was designed with a professional team in Amsterdam and the garment produced in a family factory in Portugal. The yarn is made in Romania and then transported to Portugal by truck.

Currently ISAI is looking to expand their production to be made 100% in Romania.


ISAI chooses their partners well to deliver a durable and high-quality garment. The team has extensive background in operations, supply chain, and sustainability and a family history long passion for knitwear. ISAI pays attention to all the details from yarn to packaging.

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